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playbook · School of Outbound · 14 pages

The first 30 days of outbound

A week-by-week plan for a team of one or two.

5 Oct 2026

Week 1: ICP and domains. Week 2: warm-up and your first list. Week 3: first Weave, 50 people. Week 4: read the numbers, cut a step, add a step.