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School of GTM Strategy · Course 03

Positioning in a sentence

Say who you’re for, what you replace and why now, in one sentence your whole team repeats.

Beginner4 lectures32 min
  1. 01Write a one-sentence position
  2. 02Name what you replace
  3. 03Test it on a real call

Syllabus

4 items · 32 min of lectures
  1. 1Who it’s for9 min
  2. 2What you replace9 min
  3. 3Why now8 min
  4. 4Positioning worksheet6 min

Taught by

Lecturer nameOutbound lead · Workloom